Looking for optimal standards, criteria and KPIs of patient centricity across the biopharma industry: an overview of existing frameworks and conceptual models


  • Oleksandr Gorbenko Patient Affairs, ViiV Healthcare, TW8 9GS, 980 Great West Road, Brentford, Middlesex, United Kingdom.,
  • Merlin Williams Williams Merlin – MSc, Senior Consultant, Executive Insight Healthcare Consultants AG, Baar, Switzerland.,




Looking for optimal standards, criteria and KPIs of patient centricity across the biopharma industry: an overview of existing frameworks and conceptual models

Біографії авторів

Oleksandr Gorbenko, Patient Affairs, ViiV Healthcare, TW8 9GS, 980 Great West Road, Brentford, Middlesex, United Kingdom.

Gorbenko Oleksandr – MD, PhD, Global Director, Patient Affairs, ViiV Healthcare, TW8 9GS, 980 Great West Road,
Brentford, Middlesex, United Kingdom.

Merlin Williams, Williams Merlin – MSc, Senior Consultant, Executive Insight Healthcare Consultants AG, Baar, Switzerland.

Williams Merlin – MSc, Senior Consultant, Executive Insight Healthcare Consultants AG, Baar, Switzerland.


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